Anti-PR w/ guest Karla Jo "KJ" Helms

Anti-PR w/ guest Karla Jo "KJ" Helms.On this week's TechTalk episode, Dr. Jay and Brad had the pleasure of interviewing Karla Jo "KJ" Helms.Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.   She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.  Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth tech companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. JOTO PR is globally recognized for its innovative Anti-PR services.Connect with KJ on her website at http://www.jotopr.com , her podcast athttps://omny.fm/shows/disruption-interruption , or her LinkedIn at https://www.linkedin.com/in/karlajohelms/ .