Anticipative replenishment with reactive fulfilment for online retailing

With the rapid growth of online shopping, e-commerce retailers face shifting operating costs and challenges, including shipping across geographic regions and time periods.  Research conducted by Yun Fong Lim and Marcus Ang from Lee Kong Chian School of Business, Singapore Management University and Song Jiu from the School of Economics and Management, Southwest Jiaotong University explores strategies to improve how online stores manage their inventory and orderst. Their research concept aims to improve the efficacy of online retailing operations by  predicting future demand for products and replenishing inventory to prevent shortages, while also quickly fulfilling orders as they come in. Read their original research: https://doi.org/10.1287/msom.2020.0926