Antone's Night Club: Reviving an Iconic Brand in Austin, Texas | Will Bridges

Having brand recognition can be hugely powerful, but when reviving a once iconic name, it can actually be a challenge and uphill battle to change built-in perception. Antone's, a once famous blues club in Austin, Texas has gone through six different business iterations and was even closed for two years after being open every day for 38 years.  However, Antone's is once again becoming a destination location for visitors of Austin and a place many musicians desire to play.  In today's episode of Small Business War Stories, we walk with Will Bridges of Antone's about how they have been able to revive this amazing and iconic brand.