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EPISODE · Nov 4, 2024 · 5 MIN

Antonio, Benito, and Neil

from Wizard of Ads Monday Morning Memo

One hundred and two years ago, Benito organized a March on Rome with the intention of forcing the king of Italy to yield the government to him. It worked, and Benito was appointed prime minister.Thirty-two-year-old Antonio had a problem with that, and spoke out against Benito.Benito got tired of Antonio’s criticism and had him thrown into prison, where he died 11 years later.But while he was still with us, he wrote 30 notebooks containing more than 3,000 pages of history and analysis. The prison notebooks of Antonio Gramsci are considered by historians to be highly original contributions to 20th-century political theory.Wizard Academy vice-chancellor Dave Young brought Antonio to my attention last week when he forwarded to me a glistening quote written by this shackled young writer:“The old world is dying. And the new world struggles to be born: now is the time of monsters.”Those words of Antonio Gramsci dance and sting like honeybees, don’t they?In return for his gift of Antonio Gramsci, I sent Dave a couple of the enthusiastic ramblings of American scientist Neil deGrasse Tyson:“I will defend AD and BC, year of the Lord, AD, ‘Ano Domini,’ and BC, ‘Before Christ.’ I’ll defend the use of those because a lot of hard work went into creating that calendar – the Gregorian calendar – which is now used worldwide. It’s based on a Christian construct, but it had a lot of very interesting science that went in behind it.I’m not just going to ‘swap out’ the words to dereligify it. I don’t mind leaving credit where it’s due.I don’t know any atheist that still uses AD and BC. They use ‘Common Era,’ CE, and BCE, ‘Before Common Era.’But who are they fooling? It’s the same numbers of years. They’re just trying to ‘paint over’ a religious reference.I don’t have that much objection to the religious participation in civilization.”But this next comment of Neil deGrasse Tyson serves as a sort of counterbalance to that first one:“Ben Franklin was the world’s most famous scientist in his day. But he’s not remembered in America as that; he’s remembered as a founding father.He invented the lightning rod.What’s the tallest structure back then? The steeple makes the church the tallest structure in any city. What is the most susceptible to a lightning strike? The tallest structure. So lightning was taking out churches left and right, and if you were the other church that wasn’t taken out, you had good argument for saying the people in the church that burned down were worshiping in the wrong way.Ben Franklin then invents the lightning rod, which does two things: It dissipates charges that build up under your structure that would otherwise be part of the lightning strike, and it sends them back into the air without the benefit of lightning. So that makes you less susceptible to begin with. And if the lightning strikes it, then it directs all of the charge through the metal and not through your house.So Ben Franklin does this, and churches are no longer destroyed by lightning, even if they’re hit, and he’s accused of heresy for thwarting the will of God.”Neil deGrasse Tyson is famous for his atheism but he vigorously defends the use of the Christian system of dating the history of the world in years that count backward and forward from the day that Jesus was born.Benjamin Franklin doubted the divinity of Jesus, but he invented the lightning rod to make sure that churches did not burn down. And they accused him of heresy for it.*As I consider articulate Antonio and bumbling Benito of Italy, I recall the words of a delightful American writer who was born in the same year Antonio was born. When she was accused of being too critical, the delightful Dorothy Parker responded:“How could I possibly overthrow the government when I can’t even keep my dog down?”Me neither, Dorothy. Me neither.Anyway, those were some of the things I was contemplating last week. I hope you found them to be as interesting as I did.Ciao for Niao,Roy H. Williams*Ben Franklin’s invention of the lightning rod was blamed by church leaders for the 1755 Cape Ann earthquake off the coast of Colonial Massachusetts — as his “heretical rods” interfered with the “artillery of Heaven & deprived God of using lightning as tokens of His displeasure.”How does a self-published children’s book author garner global media coverage, reach more than 2 million potential customers in a single day, and zoom upwards more than 1 million spots to the top of the Amazon charts? (1.) You have to write a truly incredible book. (2.) It helps to be married to Dean Rotbart and have Maxwell Rotbart for a son.You may not have those second advantages, but that’s okay, because it’s the first one that really matters. The lessons to be gleaned from Talya Rotbart’s success can be applied by every business owner who would like to attain blockbuster visibility without spending a dime on consultants, social media ads, or news releases. Listen, learn, and earn, at MondayMorningRadio.com

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This episode was published on November 4, 2024.

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One hundred and two years ago, Benito organized a March on Rome with the intention of forcing the king of Italy to yield the government to him. It worked, and Benito was appointed prime minister.Thirty-two-year-old Antonio had a problem with that,...

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