Antonio Pugliese on Building Sustainable Fitness for Busy Professionals

In this episode of Founders Future, with host Olivia Sammons, we’re joined by Antonio Pugliese, founder of APF Coaching. Antonio shares how a lifelong passion for health and fitness, paired with an early realization that the traditional 9-to-5 wasn’t for him, led him into entrepreneurship. He opens up about the challenges of transitioning into self-employment, building structure without external oversight, and learning to hold himself accountable while creating systems, routines, and standards from scratch.The conversation dives into Antonio’s coaching philosophy, which centers on working with busy professionals who are successful in their careers but feel disconnected from their health. He explains his long-term, habit-based approach—using habit stacking, mindset work, and high-touch accountability—to help clients build sustainable routines that fit real lives. Antonio also reflects on the realities of running a coaching business as a solopreneur, learning sales and messaging, refining content strategy, and staying committed to long-term growth by focusing on quality, fulfillment, and consistency.Connect with Antonio Pugliese: 📸 Instagram: https://www.instagram.com/pugliese.fitness/