ANTRA GETZOFF & MARIA ENSEBELLA: REINVENTING COOL WITH CRYOTHERAPY: EP. 271

ANTRA GETZOFF & MARIA ENSEBELLA discuss the healing power of cryotherapy and their new book, "Reinventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain and Aging," in which they  explain the science behind why modern-day whole-body cryotherapy is not like 'an ice bath on steroids' and just why it really is the best option for your health.   Antra Getzoff, born and schooled in Latvia, has been a cryotherapy & wellness entrepreneur for more than 13 years of her diverse career in business.   Like most cryotherapy aficionados, she first discovered the power of cold on her own body, finding stress relief, energy boost and sleep improvement in the difficult times of running a 250-people company through the 2008 financial crisis.   In 2018, Antra founded the International Alliance for Cryotherapy Professionals (CryoProsUnited) – an industry-unifying resource and training platform and community that soon grew to several thousand members worldwide. Reborn into GetResultsCo, her company keeps educating cryotherapy providers and promoting the best practices in the industry. She is also a Vice-Chair of the Global Wellness Institute Cryotherapy Initiative.   Maria Ensabella had always had a keen eye for health and fitness; actually, more aesthetics and fitness than health. Weight training, marathons, yoga, boxing etc.   At the heart of her journey was the amazing concept of Cryotherapy, the centerpiece of her life, and the backbone of her health optimisation and wealth accumulation.   While visiting New York City, Maria was introduced to Whole Body Cryotherapy and decided to research it and try out a session; it felt amazing, like a million bucks. The positive experience with Cryotherapy led to trying further sessions in Melbourne and Sydney, again resulting in amazing results, Maria felt like she was walking on air. So, upon her return to London, she was disappointed to discover that this renewing therapy was simply not accessible. She immediately quit her job and decided to establish a clinic where others could enjoy the numerous benefits of this rejuvenating therapy. It was a huge risk, but one worth taking and so, LondonCryo was born.   In their book they also describes unique client case studies and little-known scientific research.