EPISODE · Feb 27, 2026 · 4 MIN
澳洲电商:天堂还是修罗场?
2026年澳大利亚电商市场潜力巨大,亚马逊是老大,中国的Temu和Shein渗透率高。澳洲人务实又愿为生活方式买单,有反季效应。营销需用微型网红,独立站是王道,别用国内直播套路。但物流和海关是大挑战,适合高客单价产品。
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澳洲电商:天堂还是修罗场?
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