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EPISODE · Feb 9, 2022 · 32 MIN

Apex Payment Solutions Surcharging.

from The Nifty Thrifty Dentists

NOTES: ● Dr. Glenn Vo was happy to have Zak Allmand and Jonathun Catapano from Apex Payment Solutions on this week’s episode of the Nifty Thrifty podcast. He’s been a fan of theirs for some time now thanks to the major savings he’s found through their services. ● Glenn knows the Covid-19 pandemic has been hard on many small businesses—especially dental practices. As if we weren’t already hammered by expenses, prices continue to rise. Fees are just another out-of-pocket expense we could use some cutting back on. ● Glenn wanted to shine a beacon of hope, shifting the spotlight to Zac And Jonathun’s brand-new Surcharging program. Believe it or not, Surcharging might be the key to unlocking an additional 3% for your revenue and profit margin. ● Zac and Jonathun’s program ensures you don’t absorb expenses when processing a payment but instead send the majority of fees back to your customers. ● Anyone can enroll in their Surcharging program, including existing Apex clients. If you decide to discontinue Surcharging for whatever reason, you can also always roll out of the program—it’s a no-risk commitment. ● Some practice owners even go so far as to turn the Surcharging program on and off on a month-to-month basis and test whether they experience any pushback. o If you experience pushback by certain patients about the fees involved with Surcharging, then those patients can still pay for services via cash, check, or debit card. ● Some of you may be wondering, is this legal? Good news: Surcharging is completely legal; other industries practice this through methods such as “Cash Discounting.” ● Learn about: o Why is Surcharging not a scam in the eyes of Zak and Jonathun? o What other businesses are doing methods like Surcharging or Cash Discounting? Why are these methods completely legal? o Why do Zak and Jonathun believe that Surcharging is going to become the norm? o How long has this program been in development? o How has Covid-19 influenced the business side of Apex Payment Solutions, and how did Zak and Jonathun overcome adversity by devising methods to reduce overhead? o How can you remain compliant? How do other payment services find trouble by stacking fees without the proper signage? o If you want to invest in your practice with Apex Payment Solutions, how long will it take for their services to be available for your use? o What do large fast-food chains like Chik-fil-a and Mcdonald's have to do with the profit-centered approach of Apex Payment Solutions? o And more! ● Glenn wants the Nifty Thrifty community to know: If you’re going to take advantage of any of the deals in the group, this is the deal to take up… You won’t be saving money just once, not for a couple of months, and not even for one year—you’ll be saving money for as long as you run your practice. NIFTY DEAL: ● ???

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