API Product Management: From Endpoints to Ecosystems

In this episode of The Product Handbook, we explore how APIs have evolved from technical connectors to full-fledged products — and what it takes to manage them successfully.You’ll learn:The fundamentals of APIs — requests, responses, authentication, and what they mean in practiceThe difference between internal and external APIs, and how each drives business valueWhy APIs should be treated like products, with strategy, customer focus, and clear success metricsThe emerging role of the API Product Manager — from setting vision to engaging the developer communityKey metrics to track adoption, reliability, and ecosystem impactIf you’ve ever wondered how APIs shape modern products, or what it means to manage one like a product manager, this episode connects the dots — from endpoints to ecosystems.