EPISODE · Nov 6, 2025 · 31 MIN
APIs FTW, But IPs Are TBD
from The Big Story
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
Embed this episode
NOW PLAYING
APIs FTW, But IPs Are TBD
0:00
31:31
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of The Big Story?
This episode is 31 minutes long.
When was this The Big Story episode published?
This episode was published on November 6, 2025.
Can I download this The Big Story episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!