App Annie CEO Ted Krantz on iOS 14.5, super apps, mobile ecosystem consolidation, and more

from TechFirst with John Koetsier · host John Koetsier

iOS 14.5 is perhaps the biggest change in the mobile ecosystem in a decade.  While most iPhone owners might not see that much change, for the first time they are getting a choice about whether they allow adtech companies and brands to track them around the internet. For the first five years of mobile, anyone who wanted it got our hard-coded UDID, or universal device identifiers. After about 2010, anyone who wanted got our IDFAs, or identifiers for advertisers. There was an opt-out, but few saw it. Now, we'll all be asked for permission to track, like GDPR cookie notifications on the web.. App Annie CEO Ted Krantz and I chat about what that means for apps, companies, and people. Links: Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/ App Annie: https://www.appannie.com/ TechFirst transcripts: https://johnkoetsier.com/category/tech-first/ Forbes columns: https://www.forbes.com/sites/johnkoetsier/ Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1 Keep in touch: https://twitter.com/johnkoetsier

What this episode covers

iOS 14.5 is perhaps the biggest change in the mobile ecosystem in a decade. While most iPhone owners might not see that much change, for the first time they are getting a choice about whether they allow adtech companies and brands to track them around the internet. For the first five years of mobile, anyone who wanted it got our hard-coded UDID, or universal device identifiers. After about 2010, anyone who wanted got our IDFAs, or identifiers for advertisers. There was an opt-out, but few saw it. Now, we'll all be asked for permission to track, like GDPR cookie notifications on the web.. App Annie CEO Ted Krantz and I chat about what that means for apps, companies, and people. Links: Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/ App Annie: https://www.appannie.com/ TechFirst transcripts: https://johnkoetsier.com/category/tech-first/ Forbes columns: https://www.forbes.com/sites/johnkoetsier/ Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1 Keep in touch: https://twitter.com/johnkoetsier

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App Annie CEO Ted Krantz on iOS 14.5, super apps, mobile ecosystem consolidation, and more

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This episode was published on May 10, 2021.

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