App Store Optimisation with Gabriel Machuret from ASO Agency (S2E12)

We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. Gabriel has written the first book on ASO, has courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include EA Games, Redbull and Xerox. He also has a podcast on ASO! We discuss the following questions: 1. Why is ASO important for apps? 2. Why is app store search broken? 3. How do you approach ASO? 4. What are Apple Search ads? 5. Is is similar to SEM? From reading your books seems that there is a lot of parallels to google adwords. 6. What is ASO desk and how does it help marketing of apps? 7. What do you think about upcoming iTunes changes? - Developers can respond to app store feedback - Rate apps without leaving app 8. How is it working remotely and living 5 hours from Sydney & Melbourne? SHOW NOTES * ASO Agency: http://asoagency.com * ASO Desk: http://asodesk.com * Facebook: https://www.facebook.com/gabriel.machuret.1 * Fix The App Store http://fixtheappstore.com * Zero Excuses ebook: https://www.amazon.com.au/Zero-Excuses-live-Beautiful-Life-ebook/dp/B01N322I5G * Podcast: https://www.spreaker.com/user/9491507 * Mobile App Size On Downloads: https://segment.com/blog/mobile-app-size-effect-on-downloads/ This podcast is also available on: iTunes: https://itunes.apple.com/au/podcast/this-mobile-life/id1049198839?mt=2 TuneIn: http://tunein.com/radio/This-Mobile-Life-p802432/ Stitcher: http://www.stitcher.com/podcast/this-mobile-life Go to my blog http://inspiredworlds.com to check out the blog for more info!