Apparel Programs as a Brand Extension

Using apparel is an inexpensive way to build brand awareness. With a $7 t-shirt the cost per impression breaks down to 2/10 of one cent. But for established brands, apparel can go beyond t-shirts, hoodies and caps, into apparel programs which can lead to brand extensions that can increase revenue. In this episode Stars Design Group CEO, Bret Schnitker, and Chief Strategy Officer, Emily Lane discuss the benefits of using apparel to build brand awareness, when to consider it, and key elements to keep in mind when planning the program.

Episode metadata supplied by the publisher feed · Published Dec 6, 2022

Embed this episode

Attribution link and audio player

NOW PLAYING

Apparel Programs as a Brand Extension

0:00 15:52

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Sons of Selvedge Podcast Sons of Selvedge Hello Denimheads, and welcome to the Sons of Selvedge Podcast; where a group of friends get together to talk about denim, boots, heritage clothing and the makers creating them. Please like our content and subscribe! Find us on Instagram at @sonsofselvedgepodcast. VINTAGE CLOTHING N' STUFF W/ DREW HEIFETZ drew heifetz Welcome to Vintage N' Stuff podcast. I'm so glad you're here! I have been selling vintage clothing for over 15 years and am currently the owner of @fasinfrank and @frankiecollectve. Here you will find an audio experience to delight all the senses and get you fiending to hit the thrift. I will be covering my life in the vintage business, talk to other dealers and personalities in the game, document my father's life in the business and everything in between. I am probably doing this unedited so hold on to your hats. Let's do this. Hit me up on instagram @drewheifetz. For exclusive bonus content and member-only perks click here- https://www.patreon.com/drewheifetz?fan_landing=true The Jam Session T. Walker This podcast brought to you by Heavy Energy University & KnoMoor clothing features live music, deep dialogue about the culture and Q&A. The music created live will be formed around the conversation. The Quick Unpick Britt's List and Ethical Clothing Australia The Quick Unpick is a podcast series collaboration between Britt's List & Ethical Clothing Australia (ECA), released to celebrate ECA’s twenty-year anniversary and the launch of the inaugural Ethical Clothing Australia Week in 2020. Over a series of episodes, Britt's List editor Brittanie Dreghorn will be talking to a number of ECA-accredited Australian businesses who are manufacturing locally - helping to support the Australian Textile Clothing & Footwear (TCF) Industry through protecting garment worker rights, skills, and ensuring their garments are made with strong ethical values.

Frequently Asked Questions

How long is this episode of Clothing Coulture?

This episode is 15 minutes long.

When was this Clothing Coulture episode published?

This episode was published on December 6, 2022.

Can I download this Clothing Coulture episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!