EPISODE · Mar 10, 2026 · 1H 3M
Apparel Rooted in Honor, Discipline, and Integrity
from Firefighter Nation Podcast Network’s · host firefighternationpodcastnetwork
Host Mike Goldstein welcomes brothers Lance and Taylor Dollarhide to this episode of The C.A.N. Report. The two own and operate Brass & Bunker Co., a Montana-based apparel brand created with first responders in mind. Taylor brings graphic design and product development; Lance brings fire/paramedic experience and field perspective. They’re self-funded, focused on slow, authentic growth, and pledge 10% of sales to support first-responder organizations and community needs. Beyond shirts and hats, the Dollarhide brothers teach design, collaborate with departments on custom swag, and aim to manufacture more in the United States. Their voice is practical and prideful: wear the brand because it represents real work, brotherhood and service. This episode digs into their origin story, creative process, fundraising approach and the modest, mission-driven choices that set their label apart.
What this episode covers
Host Mike Goldstein welcomes brothers Lance and Taylor Dollarhide to this episode of The C.A.N. Report. The two own and operate Brass & Bunker Co., a Montana-based apparel brand created with first responders in mind. Taylor brings graphic design and product development; Lance brings fire/paramedic experience and field perspective. They’re self-funded, focused on slow, authentic growth, and pledge 10% of sales to support first-responder organizations and community needs. Beyond shirts and hats, the Dollarhide brothers teach design, collaborate with departments on custom swag, and aim to manufacture more in the United States. Their voice is practical and prideful: wear the brand because it represents real work, brotherhood and service. This episode digs into their origin story, creative process, fundraising approach and the modest, mission-driven choices that set their label apart.
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Apparel Rooted in Honor, Discipline, and Integrity
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