Appboy: The Rise of On-Demand Mobile Apps

Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps. Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published Sep 16, 2015

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Appboy: The Rise of On-Demand Mobile Apps

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