Appboy: The Rise of On-Demand Mobile Apps

Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps. Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps. Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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How long is this episode of Mobile Presence?

This episode is 30 minutes long.

When was this Mobile Presence episode published?

This episode was published on September 16, 2015.

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