Apple at 50 — and the War to Break Its Grip

What this episode covers

Apple turns 50 this year—which is a good moment to ask how a scrappy computer company became one of the most influential forces in modern life. In Apple: The First 50 Years, David Pogue takes us inside the legends, the near-death moments, and the reinventions that built the Apple we know now. Then we flip to the pressure campaign trying to curb Apple’s power: iWar by Tim Higgins follows the escalating battles over the App Store—from Fortnite and Spotify to regulators and rival tech giants—revealing what’s really at stake when a platform becomes an empire. 🎁 Save 20% on a Next Big Idea Club membership when you used code PODCAST at⁠ ⁠nextbigideaclub.com⁠⁠ ✉️ Get big ideas in your inbox with our daily newsletter. Subscribe at⁠ ⁠bookoftheday.nextbigideaclub.com⁠⁠ Sponsored By: Homeserve — Go to ⁠homeserve.com/nbid⁠ to find the plan that’s right for you FODZYME. — Finally, you can enjoy your favorite foods without the pain. Go to ⁠icaneatagain.com/daily

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Frequently Asked Questions

How long is this episode of The Next Big Idea Daily?

This episode is 27 minutes long.

When was this The Next Big Idea Daily episode published?

This episode was published on June 3, 2026.

What is this episode about?

Apple turns 50 this year—which is a good moment to ask how a scrappy computer company became one of the most influential forces in modern life. In Apple: The First 50 Years, David Pogue takes us inside the legends, the near-death moments, and the...

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