Apple at $599: The Velvet Glove Over the Iron Fist

Send us Fan MailHow Apple is looking to continue to remain a key player even in the low-end of the market pricing tier, as demonstrated by its release of the iPhone SE at $599 USD and the MacBook Neo laptop at $599. These entries can show that Apple is conscious of consumers being hit by inflation and an increasingly changing job market and tech landscape as well as a means to get customers with less resources hooked on the Apple ecosystem sooner rather than later. I venture that the latter is probably most likely. It is also a way for Apple to remind even lower-tier cost companies, or at least anyone with products in that space, that nothing will escape Apple's domination. While Apple executives are all smiles in public, a company doesn't remain on top for so long without being merciless against all competition.