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Apple, Epic, and App Store cash: What did Apple give, and what is it keeping? episode artwork

EPISODE · Sep 11, 2020 · 6 MIN

Apple, Epic, and App Store cash: What did Apple give, and what is it keeping?

from TechFirst with John Koetsier · host John Koetsier

When you generate economic activity on an iPhone, Apple wants a piece.  That’s not changing in the new App Store review guidelines Apple released this morning. What is changing is that Apple cracked open the door to off-platform purchases. The question will be whether that applies to everyone, or only smaller developers. Apple and Epic, makers of the hit game Fortnite, have been locked in a battle over payments. Epic wants all the revenue when players purchase an upgrade or enhancement in its game; Apple wants a 15-30% cut on purchases and subscriptions. After they could not come to terms, Apple removed Fortnite from the App Store, as did Google from the Android equivalent, Google Play.  While the matter is now before the courts, Apple updated the rules that govern the App Store this morning. 

What this episode covers

When you generate economic activity on an iPhone, Apple wants a piece.  That’s not changing in the new App Store review guidelines Apple released this morning. What is changing is that Apple cracked open the door to off-platform purchases. The question will be whether that applies to everyone, or only smaller developers. Apple and Epic, makers of the hit game Fortnite, have been locked in a battle over payments. Epic wants all the revenue when players purchase an upgrade or enhancement in its game; Apple wants a 15-30% cut on purchases and subscriptions. After they could not come to terms, Apple removed Fortnite from the App Store, as did Google from the Android equivalent, Google Play.  While the matter is now before the courts, Apple updated the rules that govern the App Store this morning.

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Apple, Epic, and App Store cash: What did Apple give, and what is it keeping?

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Frequently Asked Questions

How long is this episode of TechFirst with John Koetsier?

This episode is 6 minutes long.

When was this TechFirst with John Koetsier episode published?

This episode was published on September 11, 2020.

What is this episode about?

When you generate economic activity on an iPhone, Apple wants a piece.  That’s not changing in the new App Store review guidelines Apple released this morning. What is changing is that Apple cracked open the door to off-platform purchases. The...

Can I download this TechFirst with John Koetsier episode?

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