Apple Hits CTRL+Z

from CTRL+Z: Rewritten · host Kevin Perez-Allen

On December 10, 1996, Apple was months from bankruptcy and out of options. Two men flew to Cupertino to pitch their software as the company's last hope, Jean-Louis Gassée and Steve Jobs. Apple picked Jobs and used the software he brought with him to build the iMac, the iPod, the iTunes Store, and the iPhone. But what if Gassée hadn't phoned it in? What if Apple picked the other guy and Steve Jobs never walked back through that door? What happens to Apple? What happens to the smartphone? And does the 21st century we're living in show up at all?

Episode metadata supplied by the publisher feed · Published Apr 16, 2026

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Apple Hits CTRL+Z

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This episode is 32 minutes long.

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This episode was published on April 16, 2026.

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