Apple killed the IDFA. Is this the end of mobile marketing as we know it?

At WWDC this year Apple essentially killed the IDFA, the identifier for advertisers. It’s not completely gone … but it’s now opt-in with a big scary warning. Now we’re wondering … will this kill modern mobile marketing as we know it? In this episode of TechFirst with John Koetsier, we chat with Eric Seufert former VP of User Acquisition for Rovio. He runs Mobile Dev Memo, QuantMar.com, and is a consultant. What we chat about: Is this a mobile marketing apocalypse? Attribution Look-alike audiences AEO and VO: Facebook tROAS: Google Retargeting Ad-based monetization Segmentation & cohorts LTV modeling Fingerprinting Facebook & Google Ad networks SSPs DSPs