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Apple Kills IDFA: How Will The Fallout Really Affect Marketers? episode artwork

EPISODE · Jul 13, 2020 · 33 MIN

Apple Kills IDFA: How Will The Fallout Really Affect Marketers?

from Mobile Presence · host WMR.FM

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apocalypse? Shamanth weighs in on the impact and highlights some smart workarounds. His advice: find creative ways to incentivize users to register accounts using their email addresses and harness those identifiers for retargeting and lookalike lists. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published Jul 13, 2020

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Apple Kills IDFA: How Will The Fallout Really Affect Marketers?

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