Apple Kills IDFA: How Will The Fallout Really Affect Marketers?

An episode of the Mobile Presence podcast, hosted by WMR.FM, titled "Apple Kills IDFA: How Will The Fallout Really Affect Marketers?" was published on July 13, 2020 and runs 33 minutes.

July 13, 2020 ·33m · Mobile Presence

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Summary

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apocalypse? Shamanth weighs in on the impact and highlights some smart workarounds. His advice: find creative ways to incentivize users to register accounts using their email addresses and harness those identifiers for retargeting and lookalike lists. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode Description

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apocalypse? Shamanth weighs in on the impact and highlights some smart workarounds. His advice: find creative ways to incentivize users to register accounts using their email addresses and harness those identifiers for retargeting and lookalike lists.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy