Apple Prepares $2,500+ Foldable iPhone as New CEO Faces First Enormous Test
from Taylor Tailored Hosted by Taylor Tailored
Apple’s Foldable Gamble Apple is preparing for one of the most consequential iPhone launches in years, with its long-awaited first foldable smartphone expected to take centre stage at the company’s September 9 event. Industry forecasts suggest the device could command an average selling price above $2,500, placing it in an extraordinary new category even by Apple’s premium standards. The timing makes the launch even more important. John Ternus became Apple chief executive on September 1, succeeding Tim Cook after 15 years, meaning the expected foldable will become the first major iPhone moment of a new leadership era — and an immediate test of whether Apple can still arrive late to a technology category and then reshape it.
Embed this episode
No transcript yet.