Apple Rejected 2 Million App Store Submissions in 2025 for Security and Fraud Prevention

Apple blocked over 2 million apps from entering the App Store in 2025 and prevented more than 2.2 billion dollars in potentially fraudulent transactions using a combination of artificial intelligence and human review. The company also deactivated more than 40 million accounts for fraud and abuse, terminated 193,000 developer accounts suspected of fraudulent activities, and blocked nearly 195 million fake ratings and reviews. Apple's AI-powered security measures have proven increasingly effective at detecting complex malicious patterns including apps engaged in bait-and-switch tactics, hidden features, and clones, while also preventing nearly 3 million attempts to install apps distributed illicitly outside official stores.