Apple Search Ads Are More Important Than You Think and Google Expands AI Overviews

from The Glitch Report: The Original Marketing Botcast · host Leadpages Marketing

In today’s episode, we discuss a recent report that shows that 80% of the top 100 grossing apps and games in the U.S. App Store have utilized Apple Search Ads. We also talk about how Google is expanding AI Overviews to a broader range of queries and making them accessible globally. Finally, we touch on the new advertising tools being offered by Microsoft.

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This episode was published on March 6, 2025.

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