EPISODE · Aug 30, 2021 · 1H 10M
Apple Search Ads Best Practices
from App Marketing by App Masters · host Steve Young
Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords? 04:24 - How to structure your Apple Search Ads campaigns? 06:30 - What are the default rules and automation you should set up from the beginning? 12:55 - Can you track search ads all on your own? 14:37 - How to see the keywords listed under "low volume terms"? 16:00 - Is there a way to optimize download/install ratio from Search Ads? 17:21 - 85% of your downloads should open your app 19:46 - How does ASA impact ASO? 24:58 - Can you hack ASA by having a high CPT but low CPA? 27:58 - App Audit: Stand up! Smart reminder 39:00 - Should we switch to 3-day vs 7-day trial? 40:15 - Subscription hack - yearly subscription with no trial 42:33 - Keyword level attribution on ASA Basic vs Advanced 45:39 - How long should we running ASA as a new app? 47:59 - What’s the ideal starting cost-per-tap (CPT)? 49:11 - What to do when your keywords are not getting visibility on ASA 53:33 - App audit: Note Quest 1:01:32 - Advice on bidding for your competitors' names on search ads? 1:03:40 - Why would a competitor bid on your brand name if your app is small? You can watch this video: https://youtu.be/VDyVWdngsW8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
What this episode covers
Just getting started with Apple Search Ads? We break down the best practices to speed up your learning process. Yusuf Barutcu is a UA Advisor for Apple Search Ads at SearchAds.com. Topics Covered: 02:10 - How to track revenue by keywords? 04:24 - How to structure your Apple Search Ads campaigns? 06:30 - What are the default rules and automation you should set up from the beginning? 12:55 - Can you track search ads all on your own? 14:37 - How to see the keywords listed under "low volume terms"? 16:00 - Is there a way to optimize download/install ratio from Search Ads? 17:21 - 85% of your downloads should open your app 19:46 - How does ASA impact ASO? 24:58 - Can you hack ASA by having a high CPT but low CPA? 27:58 - App Audit: Stand up! Smart reminder 39:00 - Should we switch to 3-day vs 7-day trial? 40:15 - Subscription hack - yearly subscription with no trial 42:33 - Keyword level attribution on ASA Basic vs Advanced 45:39 - How long should we running ASA as a new app? 47:59 - What’s the ideal starting cost-per-tap (CPT)? 49:11 - What to do when your keywords are not getting visibility on ASA 53:33 - App audit: Note Quest 1:01:32 - Advice on bidding for your competitors' names on search ads? 1:03:40 - Why would a competitor bid on your brand name if your app is small? You can watch this video: https://youtu.be/VDyVWdngsW8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Apple Search Ads Best Practices
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