Apple search engine, GBP product kerfuffle, Walmart stores to be used for 3rd party local delivery

Send us Fan MailRumors have surfaced that Apple will roll out a general purpose search engine at WWDC this week. Will it be browser based? Available on the desktop? Apple has historically favored “search as a feature” over the years as they have slowly built out Siri, Spotlight and Safari search. The UI/UX could use a refresh and it could become more obvious but will it be a Google replacement? Probably not. The disappearance of the Product feature from the Google Business Profile caused lots of speculation.Whether it was a bug or a very small test that was not meant to be seen, the removal of the Product feature from the Google Business Profile (and to be replaced by Merchant Center) last week lead many to soul search about the role of real time inventory in Google’s push for ever more granular data. Google has been taking a holistic commerce strategy (online and in-store inventory) to create a more complete consumer offering than Amazon. Walmart announced that they will offer last mile same day delivery to 3rd parties from their storesWalmart continues to push the boundaries of on-line/offline commerce and publicly shared that they will be using their many locations as a warehouse and point of delivery for 3rd party resellers. Can their retail stores efficiently function in this capacity? Can they compete with both Google AND Amazon with this strategy?The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 67Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/