EPISODE · Jun 2, 2022 · 57 MIN
Apple Search Engine? Siri Gets Smarter?
from Webcology · host WMR.FM Formerly Webmaster Radio
Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so. Apple published a list of things that might affect rankings back in 2020 • Aggregated user engagement with search results • Relevancy and matching of search terms to webpage topics and content • Number and quality of links from other pages on the web • User location based signals (approximate data) • Webpage design characteristics https://www.seroundtable.com/apple-search-ranking-factors-29821.html John Giannandrea – was head of search at Google, left for Apple in March 2018 to lead Apple machine learning and AI division. https://www.seroundtable.com/john-giannandrea-from-google-heads-to-apple-25517.html Core Updates use data from before the update starts. They might update data between Core Update events. https://www.seroundtable.com/google-core-update-data-refresh-33509.html This Core Update... https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html New Google author markup for article structured data https://www.seroundtable.com/google-author-markup-best-practices-33530.html "To help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup." • Include all authors in the markup • Specify multiple authors when applicable • Use the additional fields that is available to you • Only specify the author’s name in the author.name property • Use the appropriate author type Wix Structured Data guide https://www.searchenginejournal.com/wix-structured-data/451282/ Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
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Apple Search Engine? Siri Gets Smarter?
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