Apple Worship: Creating a Brand
The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.
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How long is this episode of Design and Architecture?
This episode is 29 minutes long.
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This episode was published on April 20, 2010.
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