Apple訂閱制來了,給你便宜拿到才是最狠的?【Tony幫你做功課】#電商tony #行銷 #電商 episode artwork

EPISODE · Aug 12, 2026 · 28 MIN

Apple訂閱制來了,給你便宜拿到才是最狠的?【Tony幫你做功課】#電商tony #行銷 #電商

from 電商Tony陳 · host 電商Tony陳

🎧聽作家葉揚說:「像電視劇一樣,醫生宣布爸爸剩3到6個月,那時無法接受這個事實」👉 https://fstry.pse.is/9ktrgg    照顧人生無法預期何時來!「先來一杯 我們再聊」聆聽照顧者、陪你預備長照未來!點擊連結,讓我們有機會不在照顧困境掙扎。  —— 以上為 Firstory Podcast 廣告 —— 加入會員,支持節目: https://ectony.firstory.io/join留言告訴我你對這一集的想法: https://open.firstory.me/user/ckj5xdvf2dnsa09362y6nxdla/comments🚀|支持《 電商Tony陳 》做更多精采影片:https://www.youtube.com/channel/UCsxd_JDERVC1-HKXt_D3rhw/joinApple訂閱制|Apple Upgrade|iPhone 17租賃|Klarna先買後付Apple正式推出租賃方案「Apple Upgrade」,目前僅限美國市場,iPhone 17系列全機種都能訂閱。月付34.99美元、綁約兩年,兩年總共付839.76美元,比起iPhone 17 Pro Max售價1199美元,整整便宜了359.24美元、折合台幣約11645元。看起來是蘋果佛心,但這筆帳真的是這樣算的嗎?這一集我們從三個角度拆解:為什麼Apple在2024年內部喊停的計畫,今年突然重啟?出錢的其實不是Apple,而是瑞典先買後付業者Klarna,違約催繳的風險全部由對方承擔。再加上市面上約8.5億支iPhone跑不動基本的Apple Intelligence、逾13億支不支援最進階Siri,Apple急著加快換機週期,訂閱制就成了最合理的手段。更關鍵的是,當Apple保證你繳的錢不會超過零售價,它到底賺什麼?答案藏在財報裡——上一季營收1437.6億美元,iPhone 853億加上服務部門300億,兩者相加已佔總營收八成。硬體只是入口,真正的獲利在你走不出去的生態系。最後我們回到生意本身,聊「主動權」這三個字,以及王永慶當年賣米就已經在做的訂閱制精神:記住客戶的使用週期,在他重新選擇以前,就先把服務送到他面前。看完後你會清楚的瞭解:1)Apple Upgrade的完整規則:月費、綁約年限、兩年後的三個選項,以及不做選擇會發生什麼事2)為什麼2024年喊停的訂閱制今年重啟:Klarna承擔金流風險,Apple只負責賣機器3)Apple Intelligence與Siri的12GB記憶體門檻,如何逼出「加快換機週期」這個必要任務4)iOS 27測試版被挖出的App控制代碼,以及官方闢謠背後的真實意圖5)訂閱制真正的獲利邏輯:用便宜月費把你留在生態系,賺iPhone之外的服務財6)為什麼最便宜的SE、MacBook Neo、入門iPad反而不給租:選單設計與價格錨點的操作7)Apple想成為你家的「第四家公用事業」,四種產品錯開到期日的家庭硬體帳戶8)王永慶賣米的訂閱制思維,以及你的生意該如何從單次成交變成長期關係我是電商 Tony 陳帶你看懂台灣時事背後的商業邏輯訂閱我,讓我做好的商業功課變成你的成功捷徑- 我的LINE官方帳號:@gogogogo- 我的網站:https://atm70000.com- 我的fb:https://www.facebook.com/atm70000- 我的IG:https://www.instagram.com/atm70000tony- 我的tiktok:https://www.tiktok.com/@atm70000- 捐款資料- 財團法人台東縣私立牧心智能發展中心 地址:950台東縣臺東市民航路21號 電話:089-237121  傳真:089-237075    立案字號:府社福字第1080105162號     統一編號:93859484     劃撥帳號:06649090     戶名:財團法人台東縣私立牧心智能發展中心     牧心信箱:[email protected] 牧心線上捐款:https://bit.ly/3DgpHp7 Powered by Firstory Hosting

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Apple訂閱制來了,給你便宜拿到才是最狠的?【Tony幫你做功課】#電商tony #行銷 #電商

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