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EPISODE · Aug 6, 2025 · 7 MIN

Apple's Aggressive Pursuit of AI Innovation

from AI for Career Success · host Curt Robbins

Welcome to episode 088 of the AI for Technical Writers podcast from Curt Robbins. This podcast is targeted at IT professionals and technical writers. Subscribe today to never miss a single episode!An August 4 CNBC video on YouTube discusses Apple's strategic approach to artificial intelligence (AI), highlighting CEO Tim Cook's recent statements about significant AI investments and the company's intent to "grab" this technology. It explores Apple's past acquisition history, noting the relatively small scale of their AI-related purchases so far, such as Y Labs, compared to larger past deals like Beats and Intel's 5G modem business. The segment speculates on potential future AI acquisitions or partnerships with companies like Perplexity, Anthropic, or Mistral, suggesting Apple might opt for licensing deals rather than massive buyouts, especially given their historical reluctance to spend vast sums like some competitors. The discussion also touches on the possibility of using "commoditized models" to enhance Siri next year.Hosts Daphne and Fred share their spirited analysis of the topic, including an examination of the potential hype surrounding AI."It will not be AI that takes away the job of a technical writer, but rather another technical writer with deep AI skills," said Robbins after hearing the interview.I am currently taking on new clients. I enjoy helping companies with their documentation and communications strategy and implementation. Contact me to learn about my reasonable rates and fast turnaround. — Curt_________________________________>> Watch the original video on YouTube: https://tinyurl.com/2su5v9j4>> Read the Curt Robbins article "Why Large Language Models are Changing the World": https://tinyurl.com/bdfv63ca>> Read the Robbins article "Understanding Anthropic: Rising Star in AI": https://tinyurl.com/46btw22z>> Read the Robbins article "Comparing ChatGPT, Gemini, Copilot, & Grok": https://tinyurl.com/3zwttxhk>> Read the Robbins article "AI Job Replacement Fears Are Good. Here's Why.": https://tinyurl.com/p5t27t7d>> Join the LinkedIn group Technical Writing Success: https://tinyurl.com/mr28u7td>> Subscribe to the Technical Writing Success podcast: https://tinyurl.com/uu9hpyzt

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