Apple’s AI Race Begins Under New CEO | Tulsa News

Apple’s leadership is about to change hands as John Ternus takes the reins as CEO, stepping into the iconic role once held by Tim Cook. With Apple’s market value soaring to $4.6 trillion under Cook’s 15-year stewardship — largely thanks to the iPhone — Ternus now faces the monumental task of steering the company through a new era defined by AI. While Apple lagged behind competitors in AI innovation, recent updates to Siri and privacy-focused features signal a push to catch up. Ternus, a hardware veteran known for his work on the Apple Watch, AirPods, and Vision Pro, must now navigate not just tech evolution but also complex global supply chains and high-stakes political relationships — including ties to former President Trump. Cook, transitioning to executive chairman, will remain a key advisor, helping Ternus maintain critical international partnerships. All eyes are on Ternus as he prepares to unveil the next iPhone next week — a moment that could define Apple’s future trajectory. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9bec3423b4112130