Apple’s Billion-Dollar AI Pivot, Agent Wars, and Project Skippy

In today’s episode of AI in Flow, Claire and Peter unpack Apple’s landmark deal to supercharge Siri using Google’s Gemini model — and what it means for privacy, China, and Apple's own AI ambitions. We also dive into Amazon’s lawsuit against Perplexity over rogue AI agents, Snap’s move into conversational AI, and why marketers need to pay close attention. Plus, Elon’s xAI raises deepfake alarms with a controversial internal project. The AI landscape just keeps shifting — are you keeping up?About Six & FlowSix & Flow is a digital transformation consultancy helping businesses adapt, grow, and thrive in a fast-changing world. We specialise in AI, CRM, and revenue operations, blending strategy, technology, and creativity to deliver measurable impact. From scaling startups to global enterprises, we partner with ambitious teams to unlock growth through smart automation, customer-centric marketing, and forward-thinking sales enablement. Learn more at sixandflow.com. Hosted on Acast. See acast.com/privacy for more information.