Apple's Gemini-Powered Siri Is Here — Was It Worth the Wait?

Apple's Worldwide Developers Conference 2025 leaned hard into artificial intelligence, and for good reason: the company had ground to make up. Marc and Mitchell walk through their top takeaways from the keynote, starting with the most significant shift — a rebuilt Siri powered by Google's Gemini model. The revamped assistant now tracks conversations across sessions and works contextually across Apple devices, letting users start a task on a Mac and continue it on an iPhone. Visual Intelligence extends that further, allowing Siri to interpret what your camera sees and answer questions about real-world objects or on-screen content. Beyond Siri, the episode covers Apple Intelligence in Safari (smart tab organization, contextual price alerts), the Liquid Glass redesign and expanded user controls over its appearance, meaningful performance improvements for older devices, and iCloud shared albums finally opening up to Android users in full resolution. There's also a practical look at parental controls and the AI-assisted password management feature — though both hosts admit the mechanics of the latter remain unclear. The conversation expands into broader themes: our cultural attachment to mobile devices, the tension between connectivity and presence, and whether theaters and immersive experiences are finding smarter ways to manage it. The episode closes on Apple's biggest non-software announcement — Tim Cook stepping down as CEO, with hardware chief John Ternus stepping in. Mitchell reflects on what Cook built financially, and both hosts note how carefully Apple managed the optics of the transition to protect stock perception. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.