Apple's privacy changes cut mobile advertising ROI by 40%

Everyone wants privacy. Most of us also care about an environment in which businesses can grow too. But can both of these be reconciled? If you are in the mobile app or marketing spaces, you know that over the past year there’s been a great disturbance in the force. Apple increased privacy regulations for apps, and that essentially killed how apps measured their growth, discovered new audiences, or sent you a reminder that those shoes you were going to buy are still in your cart. Facebook complained this would hurt small business, took out big ads in the WSJ, and then life sort of went on and most of us forgot about it. But not those in the business. Growth slowed and profitability went down: 40% down. Now one company says they’ve solved it: figured out a way to drive growth via advertising that’s completely privacy-safe and Apple-compliant, but almost as good as the old days of abundant data. In this TechFirst, I chat with Singular CEO Gadi Eliashiv. Links: Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/ Buy $SMRT to join a community focused on tech for good: the emerging world of smart matter. Access my private Slack, get your name in my book, suggest speakers for TechFirst ... and support my work. TechFirst transcripts: https://johnkoetsier.com/category/tech-first/ Forbes columns: https://www.forbes.com/sites/johnkoetsier/  Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1  Keep in touch: https://twitter.com/johnkoetsier