Apples varumärkesproblem, influencern som gör anspråk på romarriket och kärleken till Lantmännen

Varumärkesstrategen Håkan Olofsson har med sig två case – techjätten Apple och den svenska försäkringsutmanaren Hedvig – som han tycker är extra intressanta just nu. Vilka är bolagens varumärkesutmaningar och vad kan andra lära av dessa? Det analyseras i avsnittet. Dessutom: influencern som gör anspråk på att vara källan till den virala spaningen om att män ofta tänker på romarriket, och vad bottnar egentligen svenska mediers fascination för storyn i?

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This episode was published on September 21, 2023.

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