AppLovin or Hatin

In this session from Commerce Roundtable Miami 2025, Gareth Domingo (Director of eCommerce at AppLovin) and Nick Shackelford (Head of Retention & Subscription at BREZ) reveal how unskippable mobile ads are driving explosive growth for modern brands. With AppLovin’s performance-first approach, real-time creative testing, and advanced ad recommendation engine, brands like BREZ have unlocked high-intent, overlooked audiences—without having to rely solely on platforms like Meta.From unskippable placements in mobile games to data-backed creative iterations, this session is packed with actionable strategies for brands looking to diversify, scale smarter, and drive serious ROI. If you're ready to rethink your paid media strategy, this one’s a must-watch.______00:00 Introduction to Ad Strategies00:40 Overview of AppLovin01:20 AppLovin's Growth and Performance02:33 Ad Placement and Audience Reach03:34 Unskipable Ads and User Interaction04:45 Dynamic Product Ads and User Experience05:32 Brez's Success Story09:36 Understanding BREZ's Audience14:03 Allocating Budget for Meta Advertising15:00 Unexpected Audience Insights16:18 Creative Strategies for Different Audiences23:29 Optimizing Ad Performance with End Cards26:16 Final Thoughts and Recommendations______Follow Commerce Roundtable at:X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!