Applying Business Principles to Your Author Life and More with Thomas Umstattd Jr.

Episode 084 / Thomas  Umstattd Jr., CEO of Author Media, joins us today to talk about mistakes authors make with social media and how to avoid them. We delve into the world of ubiquity and scarcity and discuss how to use scarcity to sell your books. He’s also got some great ideas on how to find and get to know your readers. We wrap up by talking about trends in publishing in general and in the Inspirational market in particular.Question of the Week: What innovative marketing technique have you used that’s been successful?Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.Links: Author MediaUbiquity and scarcity podcastNovel Marketing PodcastChristian Publishing Show The Big List of Craft and marketing books mentioned on WIKT podcast episodes Jami’s Launch PlanSara’s Book Release Timeline Checklist📥 Send us a Text Message Support the show🚀 Jami’s Consulting and Workshops: https://www.jamialbright.com/authorworkshops❤️ Jami’s books https://amzn.to/3wSraA5🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast