Applying Digital Marketing To L&D at SwissRe With Satoshi Probala

We’ve discussed the principles of Digital Marketing and its application to L&D in previous podcasts but this one is slightly different. Satoshi and the team at SwissRe have up-skilled themselves and experimented with both the approaches and tools of Digital Marketing to get closer to employees and create a compelling Digital Learning offering. KEY TAKEAWAYS Too few L&D professionals see the overlap between L&D and digital marketing when it comes to efficiently influencing behaviour. The main challenge for democratised learning is how people can find the most relevant content in the moment of need. We recognise things as learning needs based on minimal observation, or even because of our preference, but these things are not real needs. They are assumptions. The principles of marketing can be used to enhance the learning experience. Effective marketing is used to nudge a user along a funnel and towards a proposed end goal. It's the same with learning. BEST MOMENTS 'We put a lot of emphasis on the learning experience. We wanted to be more digital and personalised' 'We have to find ways to promote the right content through digital channels' 'It's so much about education, but it has to start with them' 'We don't have a crystal ball to predict the skills of the future' VALUABLE RESOURC ES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 ABOUT THE GUEST Satoshi is Learning Experience Lead at SwissRe and is passionate about learning and emerging technologies. Especially how technology can help to build the most impactful learning solutions and provide everyone access to knowledge at anytime, from everywhere, in the moment of need. You can follow and connect with Satoshi via: LinkedIn: https://www.linkedin.com/in/satoshi-probala-7a546097/ ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. CONTACT METHOD Twitter:  https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ Website: https://www.looop.co/