Applying Marketing to L&D with Hannah Waddams | Episode 13

Picture this - you’ve spent weeks crafting an unforgettable learning experience, finally engaging employees in an exciting way and making a real difference to the L&D strategy within your company. The day arrives. You launch it, you wait, you wait some more… and nothing happens. You were sure this would be a massive success - and maybe it WOULD be - if anyone actually knew about it! In this episode we’re joined by Hannah Waddams, Marketing Director at MAAS Marketing, to learn how and why L&D should use marketing to create that necessary awareness. Running order:  01:37 Have you got a marketing problem? 03:48 How you can start flexing your marketing muscle 05:44 Uncovering the identities of your ‘learners’ 07:17 Defining your learning brand 10:20 Personalising your comms with learning personas 13:11 Channels you can leverage to reach employees 18:10 Influencer marketing for L&D 22:15 Successful tactics you can try 24:52 How you should measure impact 27:47 The Marketing for Learning podcast 28:31 Quickfire Round  How to connect Find Hannah on: LinkedIn: https://www.linkedin.com/in/hannahwaddams/ Marketing For Learning: https://open.spotify.com/show/6WuDqzOExdEP7ugRgMCsJ7?si=089480ede6d44d24  Find Nelson on: LinkedIn: https://www.linkedin.com/in/nelsonsivalingam/ Twitter: https://twitter.com/ThatNelsonDude Find HowNow on: LinkedIn: https://www.linkedin.com/company/hownowhq/ Twitter: https://twitter.com/hownowteam Instagram: https://www.instagram.com/hownowhq/ Our Website: https://gethownow.com/