Applying Risk Communication Models to Immunization Discussions

Communicating the risks and benefits of immunization can be challenging, as the language of science may not always be well understood by the public. Dr. Aaron Scherer shares his research on risk communication and infectious disease, what we can learn from outbreak communication with older adults, and his thoughts on future opportunities in the field.   Guest: Aaron Scherer, MA, PhD Assistant Professor of Internal Medicine - General Internal Medicine, University of Iowa  Host: Cheryl Ann Monturo, PhD, MBE, ACNP-BC Senior Nurse Research Scientist Chester County Hospital/Penn Medicine; Professor of Nursing West Chester University  This podcast episode is supported by Seqirus. Content was developed by The Gerontological Society of America (GSA).