Approaching the market (IP as key commercial asset)

Protecting your IP is a very important milestone, but it is only the starting point. So how do you begin the commercialisation journey? In this podcast you’ll learn about timing, identifying the market and customer’s needs, and finding support that can help you move your IP forward - all factors crucial for success. In this podcast Marta Catarino, Head of Knowledge Transfer and Innovation at B.acis: Centre for Health Innovations at the School of Medicine at the University of Minho in Portugal helps you understand this landscape. Moderated by Alison Campbell, CEO of the United Kingdom Government Office for Tech Transfer. This is the fifth episode in the series "Intellectual property (IP) as key commercial asset: the essentials". How could you turn your ideas and creativity into profit? More specifically, how could you commercialise patents and other intellectual property (IP) to grow your business? This podcast series help inventors, researchers, entrepreneurs and anyone interested in the potential of IP take their first steps in the business world. IP experts from all over Europe will share their inspirational stories, know-how and strategies that can help you turn your idea into a business.