EPISODE · Apr 18, 2025 · 32 MIN
Apr 2025 - Define Yourself
from WINNING AT SELLING · host Professor Scott Plum and Bill Hellkamp
During every election season, we see candidates rushing to define themselves in the view of their voter — before their opponent gets the chance. Why? Because the first impression often sticks. It becomes the lens through which everything is viewed. But let me ask you this: Who's defining you? Is it your customers? Your coworkers? Your critics? Or is it... you? Call a meeting with your publicist - as Bill and I discuss Define Yourself and other precious perceptions on Episode 664 of the Winning at Selling Podcast.
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Apr 2025 - Define Yourself
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