April 3, 2026 – Lead Like the Boss Andy Freed and Persuasion Blueprint Danny Bobrow

Andy Freed – CEO and CEO of Virtual Inc. We’ve always just really focused on our culture and really focused on our employees. Andy Freed is a nationally recognized CEO, author, and strategic leadership advisor whose company, Virtual, Inc., has been named a Best Place to Work for more than a decade. Known for his exceptional communication insight, he helps leaders rethink how they show up, connect, and communicate during moments of change, uncertainty, and high stakes decisions. His work has been endorsed by figures including George Stephanopoulos, NFL quarterback Ryan Fitzpatrick, and Senator Angus King, reflecting his impact across business, media, and public leadership. Andy emphasizes that even well intended change can create disruption when it is not communicated effectively, making communication a central driver of leadership success. With more than 30 years of experience, Andy has advised teams at Microsoft, Google, Meta, and other global organizations, helping them craft messages that resonate and drive action. As Chairman of Virtual, Inc., a strategic consulting, marketing, and professional services firm, he supports mission driven organizations across technology, healthcare, financial services, and life sciences, including member groups representing some of the world’s most influential brands. His leadership approach combines vision, analytical rigor, and creativity to align stakeholders and guide organizations through growth and transformation. Andy’s insights are captured in his forthcoming book, Lead Like the Boss, where he translates the structure and energy of a Springsteen concert into a practical framework for leadership communication. He teaches that communication is leadership, and that intentional interactions determine whether strategy succeeds or fails. His work focuses on helping leaders anticipate resistance, address concerns, and create clarity through frameworks such as Think, Feel, Do, ensuring that every message lands with purpose and impact. Daniel ‘Danny’ Bobrow – Communication Skills Coach at The Persuasion Blueprint Be clear as to the problem that you’re solving, and next, be sure that you validate it with real people. Daniel “Danny” Bobrow is a communication skills coach and the creator of The Persuasion Blueprint, a structured framework designed to help leaders and teams transform everyday conversations into opportunities for trust, connection, and collaboration. Through his coaching, training programs, and workshops, he works with organizations and individuals to improve communication effectiveness, recover lost revenue caused by miscommunication, and build cultures that foster loyalty and referrals. His approach emphasizes that true persuasion is rooted in empathy and understanding, focusing on how people feel rather than simply what is said. Bobrow holds dual MBA degrees from the University of Chicago and KU Leuven in Belgium, combining a strong business foundation with practical communication strategies. In addition to his professional work, he is an ultraendurance athlete and mountaineer, experiences that influence his disciplined and resilient coaching style. Known for delivering clear, actionable insights, Bobrow has helped hundreds of leaders and teams elevate their communication skills, enabling them to create stronger relationships, align teams more effectively, and drive meaningful results across their organizations.