EPISODE · Dec 18, 2023 · 36 MIN

April Dunford: Nailing Competitive Positioning

from Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · host Andy McCotter-Bicknell

April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention competitors (and when to leave them be) - why you shouldn't be scared of talking about competitors - why you need to know your differentiated value And lots more. Follow April: website | LinkedIn Check out her new book: Sales Pitch Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

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April Dunford: Nailing Competitive Positioning

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