April Dunford on Why Positioning has a Positioning Problem.

from ScaledUp by GrowthGenius · host ScaledUp by GrowthGenius

In this week's episode we are chatting with April Dunford, founder of Ambient Strategy and positioning expert. April is a seasoned marketer and executive at both startups and Fortune 500 companies. She has launched 16 products, the vast majority of which were wild successes. Tune in to the podcast and find out why positioning matters and why it is critical to your startups success.

Episode metadata supplied by the publisher feed · Published Jan 20, 2019

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April Dunford on Why Positioning has a Positioning Problem.

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