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April Fools Special: When and How to Newsjack episode artwork

EPISODE · Apr 1, 2021 · 28 MIN

April Fools Special: When and How to Newsjack

from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey

 Tie your brand to a current event to boost brand recognition and reinforce corporate values. Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well. In this episode, Lance and I debate the benefits and risks of newsjacking, and he shares four questions every marketer should consider before jumping in:1. Is there a tie between this event and my brand?2. Did someone get hurt?3. Is the timing right?4. Is this funny or offensive?

What this episode covers

Tie your brand to a current event to boost brand recognition and reinforce corporate values. Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well. In this episode, Lance and I debate the benefits and risks of newsjacking, and he shares four quest...

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April Fools Special: When and How to Newsjack

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Frequently Asked Questions

How long is this episode of Content Marketing, Engineered Podcast | TREW Marketing?

This episode is 28 minutes long.

When was this Content Marketing, Engineered Podcast | TREW Marketing episode published?

This episode was published on April 1, 2021.

What is this episode about?

 Tie your brand to a current event to boost brand recognition and reinforce corporate values. Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing...

Can I download this Content Marketing, Engineered Podcast | TREW Marketing episode?

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