April is Adopt-a-Listener Month: A Conversation with Lauren Passell

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about:  How to idea for this event came about Lauren and Arielle’s woman-on-the-street approach to ask people about their listening habits Best practices they’ve uncovered for recommending podcasts The pre, mid, and post-roll ad campaign you can participate in Links: Lauren Passell Tink Media Adopt-a-Listener Month Credits: Hosted by Bryan Barletta, Arielle Nissenblatt Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis