April Lockhart, Clean Beauty Expert, Inclusive Marketer & Lifestyle Creator: Transitioning From Corporate Girlie To Freelance Influencer

Today, we’re chatting with April Lockhart, a clean beauty expert, marketer, lifestyle creator, and former Director of Influencer & Partnerships at ILIA. With six years of experience in the influencer space, April has a deep understanding of social media marketing and how to inspire a digital audience. She is also a passionate advocate for disability awareness in fashion.  In our conversation, we discuss how April transformed her side hustle into a full-time career by combining her corporate background with her extensive experience in the beauty industry. We also unpack April’s content creation process and how she grew her multi-platform following.  IN THIS EPISODE, WE TALK ABOUT: - (11:23) April's experience at ILIA as Director of Influencer & Partnerships - (14:15) Advice for building an influencer community and aligning with brand values - (20:36) Tips for leaving a corporate job to pursue freelance content creation - (24:14) How April grew her following - (28:41) The internet’s influence on April's confidence in sharing content as a disabled creator  RESOURCES - Learn more about Be Social Group CONNECT WITH APRIL  Follow April on Instagram: @aprillockhart Follow April on TikTok: @april_lockhart Subscribe to April on Youtube: @april_lockhart CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt  CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould