April Marshke’s Mission to Fix an Industry Stuck in Its Ways

April Marshke, a seasoned veteran in the cycling world and an advocate for active mobility, diversity, and sustainable growth, recently joined the Ride to Success Podcast for a candid discussion about her journey, the cycling industry’s evolving landscape, and the pivotal changes she believes are necessary for the industry’s future. Hosted by Pedro Couto Lopes, the conversation delved deep into the parallels between golf and cycling, the potential of e-bikes, and the urgent need for greater inclusivity within the industry. In this conversation, April Marshke shares her journey from the golf industry to the cycling world, discussing the parallels between both sports, her experiences at Specialized, and the importance of diversity and inclusion in the cycling industry. She emphasizes the potential of bikes to change lives and the need for collaboration within the industry to promote active mobility. April also highlights the evolving perception of e-mountain biking, the challenges of marketing e-bikes, and the significance of events like the Summit Series in fostering a more inclusive cycling community. The discussion concludes with reflections on the future of transportation and the role of digitalization in the cycling industry. The Ride To Success podcast is available on Spotify, Apple Podcasts and YouTube. Check it out, and follow never to miss an episode Topics discussed: The Rise of E-Bikes and Active Mobility 1Marketing E-Bikes and Overcoming Stigmas The Impact of Automotive Companies on Cycling Breaking Barriers: Making Cycling More Accessible The Importance of Diversity in the Cycling Industry The Summit Series Event and Its Goals The Importance of Best Practices in the Cycling Industry Building Tools for Gender Equity in Cycling Preparing Women for Leadership Roles Advice for Young Professionals in Cycling The Future of Cycling: Predictions and Aspirations     Thanks for listening #RideToSuccess