April MRX Conference Preview

Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April. The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of Mercator Advisory Group and PureProfile’s integration of Sample Ninja’s panel management solution. To wrap up the news segment, the guys take a deep dive into the Insights Association’s year-long internship, The IDEAtor Fellowship Program, which aims to encourage greater diversity in the industry much like the MAPP program that EMI is involved with here locally. In the next segment, the guys launch into some conference previews. April is a busy month with the IA Annual Conference in Philadelphia on April 4-6th, Quirks Chicago on April 11-12th, and IIeX in Austin on April 19-20th. EMI will be present at all three of these conferences. Jason and Brian Lamar share the sessions they are most excited about including speakers sharing insights on asking questions about race and ethnicity, B2B sample quality, online sample fraud, and more! This is a jam-packed episode with all the latest MRX news, a craft-beer tangent, some hockey-talk, and of course, for anyone attending any of the upcoming conferences, this episode is a can’t miss. Tune in! Thanks for listening! Be sure to say hi to Brian and Jason at the upcoming conferences! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices